On 8 July, Deep Insights and FairPrice Group held the official kick-off for their Transportation Management System (TMS) project. Following the agreement signed in June, the programme now moves into implementation: Deep Insights will build a new-generation intelligent TMS for Singapore's largest retailer.
"One Team", One Customer Outcome
At the kick-off, FairPrice leadership described the new TMS as a key foundation for the group's future logistics network, and called for both sides to work as "One Team" to deliver end-to-end visibility across fulfilment — with every decision measured against the customer experience.
FairPrice is Singapore's national supermarket. From its first store in 1973, it has grown across the island's neighbourhoods over five decades, guided by a single promise: Every Day, Made A Little Better.
From Central Warehouse Direct-to-Home to a Distributed Network
As online grocery grows, Singapore shoppers increasingly expect same-day, next-day and precise time-slot delivery. FairPrice is upgrading e-commerce fulfilment from "central warehouse direct to customer" to a distributed model: central warehouse → sortation centre → high-density last-mile delivery.
TMS as the Dispatching Core
Deep Insights' TMS will act as the dispatching core of that network, connecting order, warehouse and transport systems and covering:
- Inter-warehouse transfers, last-mile delivery, store replenishment and reverse logistics
- Multi-temperature co-loading — ambient, chilled and frozen on the same network
- Hybrid optimisation of dynamic and fixed routes
- Higher vehicle load utilisation
- Full driver-app visibility with electronic proof of delivery
- Extension to new scenarios such as on-demand store delivery
AI dispatch assistants and digital workers will be deployed alongside the platform.
Why It Matters
This is a significant deployment of Deep Insights' AI Agent-driven intelligent supply chain with a leading overseas retailer. It serves more than one company — it serves the daily table of households across Singapore.
Every day, made a little better. Every order, made a little faster.