Overview
FairPrice Group is Singapore's largest retailer and its national supermarket brand. Since its first store opened in 1973, it has grown into an island-wide network of stores serving households across Singapore every day, with a rapidly growing online grocery business.
Challenges
Rising Expectations for Speed and Time Slots
Online grocery shoppers increasingly expect same-day, next-day and precise time-slot delivery, which a central-warehouse direct-to-home model cannot sustain at scale.
Multi-Temperature Complexity
Ambient, chilled and frozen goods must travel on the same network without breaking cold chain or wasting vehicle capacity.
Many Flows, One Fleet
Inter-warehouse transfers, store replenishment, last-mile delivery and reverse logistics competed for the same vehicles and drivers.
Limited Delivery Visibility
Without a connected driver app and electronic proof of delivery, exceptions surfaced only after customers reported them.
"The new TMS is a key foundation for our future logistics network — end-to-end visibility across fulfilment, with every decision measured against the customer experience."
Logistics Leadership
FairPrice Group
Solution
TMS as the Dispatching Core of a Distributed Network
Deep Insights is building a next-generation intelligent TMS that connects order, warehouse and transport systems and dispatches every flow across the island-wide network.
- Inter-warehouse transfers, last-mile delivery, store replenishment and reverse logistics on one platform
- Multi-temperature co-loading across ambient, chilled and frozen
- Hybrid optimisation of fixed and dynamic routes
- Higher vehicle load utilisation through smarter load building
- Driver app with full visibility and electronic proof of delivery
- AI dispatch assistants and digital workers alongside the platform
Results
Faster, More Reliable Grocery Delivery
A distributed sortation-and-last-mile model supports tighter time slots and same-day promises across dense residential areas.
One Network, Every Flow
Transfers, store delivery, last mile and returns are planned together, improving fleet utilisation instead of duplicating capacity.
Key Takeaways
- Fulfilment redesigned as central warehouse → sortation centre → high-density last mile
- Ambient, chilled and frozen delivery handled on the same optimised network
- Driver app and ePOD give end-to-end delivery visibility
- AI dispatch assistants support planners as volumes scale
