Overview
Midea Group is a Fortune 500 global technology company with diverse product lines requiring sophisticated international logistics management across multiple business units and markets.
Challenges
Poor Customer Experience
Insufficient international logistics visibility, with no first-time alerts for customs issues or shipping delays, causing information lag.
System Fragmentation
Many reports but scattered requirements with no overall planning - customers still couldn't conveniently check logistics progress.
Inefficient Collaboration
Lack of unified collaboration standards with each department 'speaking different languages', frequent changes in arrival pickup plans.
Unsustainable Operations
Standardization work was intermittent, low container fulfillment rate during peak season (like fruit season), affecting production scheduling and delivery.
"The ISCC Control Tower transformed our international logistics from a black box to a glass pipeline - we can now see, control, and predict every shipment."
Global Logistics Director
Midea Group International Supply Chain
Solution
ISCC Control Tower 1.0 - Intelligent Supply Chain Control Center
Built cross-border logistics digital operations workbench based on baseline management of 'execution has standards, nodes have data, operations have metrics, risks have alerts' to create a visible, controllable, predictable intelligent logistics system.
- Full-chain visibility: 12 main business processes
- Full-process control: Exception closed-loop & KPI management
- Full-dimensional prediction: Risk alerts & scenario simulation
Results
Direct Profit Impact
Converted 50% of hidden losses into profit by eliminating container detention and demurrage costs through the control tower, directly improving net profit.
Visibility & Control
Achieved 'one screen to the end' for international logistics, breaking down information barriers between factories and business units, enabling dual-metric driven management of process and results.
Key Takeaways
- Implemented 12 main business process visibility across global operations
- Eliminated hidden costs from container detention and demurrage
- Established unified collaboration standards across all departments
- Enabled proactive risk management with predictive alerts
