Overview
Sinotrans is China Merchants Group's logistics operating platform and unified brand, bringing together sea, land and air logistics, warehousing, shipping agency and freight forwarding. The supplied customer scope uses Deep Insights FMS, BMS and WMS for end-to-end freight services under EXW, FOB, CIF and CNF terms, together with ocean trunk, sea-rail, river-sea and air-sea operations. The Chinese official case describes a wider integrated logistics programme; its reported programme results are not specific to the overseas scope supplied here.
Challenges
Coordination Across Logistics Resources
Freight forwarding, shipping agency, trucking and warehousing required more consistent management across different business units and service models.
Unified Operations and Customer Service
Diverse logistics services needed standardised operating processes, common ordering and coordinated settlement.
"Unified booking, ordering and settlement provide a shared operational foundation across multiple logistics business types and business units."
Official case summary
Based on the Chinese official case and supplied scope; not a direct customer quotation
Solution
Forwarding, Settlement and Warehouse Coverage
The supplied deployment scope combines FMS, BMS and WMS for ocean forwarding and related warehousing and settlement activities.
- EXW, FOB, CIF and CNF end-to-end forwarding
- Ocean trunk services
- Sea-rail, river-sea and air-sea operations
Shared Booking and Ordering
The official case describes a unified booking centre and ordering platform supporting multiple logistics business types and business units.
- Unified booking centre
- Shared ordering platform
- Standardised operations
Unified Settlement Foundation
A unified settlement platform connects operational management with financial processing across the wider logistics programme.
- Shared settlement platform
- Cross-service coordination
- Consistent customer-service processes
Results
Broad Programme Coverage
The official case reports support for more than 50 business types, over 170 business units and more than 4,000 users. These are programme-scale figures, not evidence of the specific overseas rollout.
Improved Booking Efficiency
The official case reports a 30% operating-efficiency improvement associated with its unified booking centre. The source does not define the baseline or measurement methodology; this is not a module-specific or overseas-market result.
Shared Operational and Financial Processes
Unified ordering and settlement platforms establish a common foundation for coordinated logistics management.
Key Takeaways
- Products and regions follow the supplied customer scope
- The official page names a broader WMS/TMS/OMS programme; its figures are not attributed to this FMS/BMS/WMS overseas scope
- Reported programme scale: 50+ business types, 170+ business units and 4,000+ users
- The source-reported 30% booking efficiency claim lacks a defined measurement methodology
- Source: https://www.deepinsights.com.cn/tms/case-sinotrans
- Cover: licensed illustrative stock photograph, not a customer-site image
