Overview
SITC International Holdings is a leading Asian shipping and logistics group headquartered in Hong Kong, covering container liner shipping, ship management, ship broking, freight forwarding, LCL, project logistics, distribution, customs brokerage, warehousing, container yards, terminals and shipping agency. It operates 96 container vessels and 74 services reaching 74 major ports in 16 countries and regions.
Challenges
Fragmented Carrier and Agency Systems
Liner operations and shipping agencies worked in separate systems, so business data could not be consolidated or shared across the network.
Non-standard Business Processes
Without system-enforced rules, execution varied between offices and agents, increasing operational and commercial risk.
Manual External Coordination
Exchanges with customs, maritime authorities, ports, yards, trucking and barge operators relied on manual handling and re-keying.
Late Rate Control
Freight rates were managed downstream of booking, leaving limited control over pricing risk and margin leakage.
"One centralised system for the carrier and its agencies — shared data, standardised processes and far less duplicated work across the network."
IT Director
SITC International Holdings
Solution
Integrated Carrier & Shipping Agency System
Deep Insights delivered a centralised container shipping management platform covering both the carrier and its agency network, with standardised processes hard-wired into the system.
- Centralised system with integrated data and shared information
- Standardised, system-enforced business processes
- EDI integration with customs, maritime, ports, yards, trucking and barge operators
- Front-loaded electronic rate management
Results
Lower Operating Cost, Higher Service Quality
Comprehensive system support for the business improved information availability and processing efficiency, refined management granularity and strengthened market competitiveness.
Network-wide Collaboration
Inter-agency operations are managed as system workflows with shared information, removing duplicate entry and reducing execution risk across 74 ports.
Key Takeaways
- Single centralised platform for carrier and shipping agency operations
- Process standardisation that lowers commercial and operational risk
- Integration with customs, maritime, port, yard, trucking and barge partners
- Electronic rate management moved upstream to control pricing risk
