True globalization is not just about the number of stores—it's about exporting product standards, service systems, and supply chain capabilities.
By the end of 2024, MIXUE topped the global ready-to-drink beverage industry with over 46,000 stores. Looking at overseas markets, MIXUE has been expanding from Southeast Asia since 2018, successfully entering developed markets such as Japan, Korea, and Australia. With overseas store count exceeding 4,800, a global supply chain digitalization strategy was born.
Driven by this strategy, the overseas TMS (Transportation Management System) built by MIXUE in partnership with Deep-Insights was recently launched at their Hanoi and Ho Chi Minh dual warehouses in Vietnam.
By integrating overseas localized operations practices with mature domestic supply chain digitalization capabilities, while connecting multiple core business platforms, this TMS launch delivers 6 key value anchors:
1. Seamless Collaboration
Procurement, warehousing, transportation and other system data are interconnected, building a multi-role real-time collaboration workbench that significantly reduces communication costs.
2. Full Visibility
Real-time transportation tracking and positioning. Every node in the order transportation process can be traced throughout, with reports available from multiple dimensions.
3. Intelligent Dispatching
Automated order splitting and merging, visual dispatching, and route planning—improving dispatcher efficiency and vehicle loading rates.
4. Cost Transparency
Full-chain transportation cost transparency, supporting automatic billing, online reconciliation, and online settlement.
5. Performance Management
Online management of carrier KPI assessments with customizable KPI indicators and assessment rules. Assessment information is automatically captured and generated, providing data support for business management.
6. Language Adaptation
Multi-language version support to meet supply chain localization adaptability requirements.
This Vietnam TMS launch is another successful case of deep collaboration between Chinese new consumer brands and local technology companies going overseas—MIXUE uses scaled scenarios to drive technology iteration, while Deep-Insights empowers business expansion with digital infrastructure, jointly building a "Consumer Brand + Industrial Technology" dual-wheel driven overseas expansion paradigm.
In the future, Deep-Insights will continue to use AI algorithms to help MIXUE optimize route planning, vehicle loading rates, and carrier management, accelerating the implementation of their global intelligent supply chain blueprint.